RealJabi

The RealJabi Campaign Book is a thoughtfully designed project aimed at challenging stereotypes and amplifying the voices of hijabi women, particularly college students. Centered around the tagline “Real Women, Real Stories,” this campaign highlights the multifaceted identities of hijabi women through authentic narratives, impactful visuals, and interactive elements.

As the campaign creator, I focused on showcasing the vibrancy and resilience of hijabi women by incorporating elements like silhouette-based posters, a digital ticker, and an educational hijab try-on booth. The campaign fosters understanding, empathy, and representation while addressing misconceptions about hijabis in a warm and inclusive tone. This book serves as both a guide and a celebration of individuality, encouraging a deeper appreciation for the cultural and personal significance of the hijab.